While shopping for a new merchant account, many are asking themselves, “is a free credit card terminal really free?”
Everyone knows that nothing in this world is free so why would a merchant service provider be offering free credit card terminals? While many companies offer what seems to be a free credit card terminal, you will find that it turns out to be quite the opposite. Many merchant service providers offer free terminals along with a slough of hidden fees, annual fees, compliance fees and usage charges.
While shopping for a merchant service provider offering free credit card terminals, you want to be sure you are going with a reputable company backed by a reputable bank. Reputable banks will not take on merchant service providers that are doing bad business and or price gouging their customers. You also want to be sure to read all the fine print that goes along with free credit card terminals. Many times you will find they have the ability to charge you just about everything under the sun. Many merchant service providers will also lock you into a lengthy contract when giving you a free credit card terminal.
Is it better to purchase a credit card terminal?
In most cases the answer is Yes! When purchasing a credit card terminal you no longer will be subject to rental, compliance and other slap on charges associated with “free credit card terminal” programs. The downside to purchasing your own credit card terminal is that you are on the hook should something happen to the credit card terminal. For instance, if you buy a credit card terminal and it malfunctions six months down the road, chances are you will have to purchase another credit card terminal. On the other hand, if you were on a free terminal program and the credit card terminal malfunctions, chances are the merchant service provider will happily swap the credit card terminal out for you. Remember if you cant process credit cards, you aren’t making the merchant service providers any money. Another major plus to purchasing a credit card terminal is that it gives you much more negotiating power when dealing with contract term/length. Most merchant service providers will be more willing to give you shorter contracts when they aren’t proving a free credit card terminal.
Conclusion: Getting a free credit card terminal can be risky although it does come with its fare share of perks. If you are going to take advantage of a free credit card terminal be sure to read the fine print, go with a reputable company backed by a reputable bank and explore all options before making your final decision. Purchasing you own credit card terminal has it perks as well. You are less likely to be hit with hidden fees and can negotiate much shorter contract terms.